【Willbet Free casino】EDGE Markets launches gambling debit card after funding rounds

The launch follows a three-month stealth period during which the company’s EDGE Boost debit card programme reportedly processed over $300m in transactions.

The new offering introduces an independent financial management tool designed to help gamblers and bettors separate their gaming activity from personal finances. The company bills it as a way to enhance responsible gambling at a personal level.

EDGE Boost operates as both a debit card and a dedicated Federal Deposit Insurance Corporation (FDIC)-insured bank account, engineered to provide users with financial clarity and enhanced control over their betting behaviours.

This model allows users to track gaming-related spending in real time while maintaining the rest of their finances completely separate, reducing the risk of overspending and fostering more sustainable gambling habits.

The platform’s development has been backed by a significant $17.2m seed funding round that closed in late 2024.

The investment was led by Bullpen Capital, with participation from prominent firms such as Step Stone Group, Suro Capital, Impulsum Ventures, Mantis VC, and Indicator Ventures.

In addition to the equity funding, EDGE has secured $32m in debt financing to scale its financial infrastructure.

Seni Thomas, founder and CEO of EDGE Boost, emphasised the transformative nature of the product.

He stated that the platform fills a critical void in the gambling industry by providing an independent financial layer that empowers users and enhances transparency.

According to Thomas, the team behind EDGE Boost brings extensive experience from across the betting and financial sectors, enabling them to engineer a solution with real-world impact.

A unique approach to responsible gambling

EDGE sees a limitation in how responsible gambling is currently managed, with most initiatives confined to operator-specific tools that often include betting limits, time-outs, and self-exclusion options.

However, because they operate within closed ecosystems, the firm said these tools lack visibility into a bettor’s full financial picture.

EDGE explained that EDGE Boost targets this limitation by offering an operator-agnostic solution that centralises all betting-related transactions through a single financial product.

Among the platform’s most notable features is its personalised spending limit functionality. By analysing each user’s cash flow, EDGE Boost provides tailored betting limit suggestions to promote financial health.

Unlike traditional operator tools that may rely on generalised thresholds or require user input, these limits are dynamically calculated based on the bettor’s actual income and expenses.

EDGE Boost also offers a range of user incentives, including cashback rewards for qualified spending with gaming operators.

Importantly, the platform imposes no minimum balance requirements, maintenance fees, or integration burdens on gaming operators.

It’s reportedly fully compatible with major iGaming platforms and supports frictionless transactions, ensuring users can instantly deploy funds from their EDGE Boost account.

The FDIC-insured bank accounts, where user data is encrypted and stored on a secure platform, are protected up to $250,000.

EDGE boasts that this makes it first betting-specific financial product to offer this level of federally backed security.

NEXT.iohas reached out to EDGE for further clarification on how the system will work.

Responding to a changing industry

EDGE Boost is currently being used by users across a wide range of online and mobile gaming services. It provides them with a transparent ledger of their gambling expenditures, helping them remain accountable and informed.

By giving users autonomy over their gaming budget without dependence on operator-level tools, EDGE Boost positions itself as a scalable model for promoting financial responsibility in gambling.

The rollout of EDGE Boost comes at a time when calls for stronger responsible gaming infrastructure are intensifying.

With sports betting and online gaming expanding rapidly across the US, regulators and operators alike have acknowledged the need for more effective tools to curb problem gambling.

EDGE Boost’s independent model provides a new pathway for addressing these challenges by shifting the focus from operator oversight to user-led financial empowerment.